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The Challenge
A major Latin American telco provider approached Vesta with the challenge of stabilizing the high fraud rate they were experiencing with their eCommerce store for prepaid and postpaid mobile devices.
Prepaid telco products are targeted by fraudsters because the payment process is anonymous, the products are high value, and can easily be resold. This telco customer wanted to maintain their presence in the eCommerce space but thought the fraud risk was too high and they did not have the resources to manage the problem in-house.
The goal of the engagement was to lower the fraud rate and increase approvals of legitimate transactions for their eCommerce store, while still growing the channel and increasing revenue.
The Solution
The Results
