How Can eCommerce Fraud Prevention Help Grow Revenue?

Are you an online merchant? Do you work in the eCommerce business? If so, this blog post is for you! We know that in today's fast-paced digital world, eCommerce has become a game-changer in the retail industry. And your business is a big part of it!

The rise of eCommerce and the digital shopping experience is all about convenience. Online stores make it a breeze for customers to enjoy digital shopping experiences with just a few clicks.

But here's the catch: as online shopping skyrockets, so does the risk of fraud. Believe it or not, retailers were expected to lose a staggering $130 billion in revenue between 2019 and 2023 according to a report by RetailDive.

With the retail sector bearing the brunt of 42% of all payment fraud attempts, it's high time for eCommerce businesses to act and protect their revenue while building a thriving online presence.

This blog article will help online retailers learn how important it is to spot the difference between real customers and fraudsters by looking at things like payment information, customer data, manual review processes, and recognizing different fraud attacks like account takeover fraud, friendly fraud, and stolen credit card fraud.

Navigating the eCommerce Maze

eCommerce retail isn't just about selling physical products like clothing and electronics anymore. It has expanded to include digital services, subscriptions, gift cards, and so much more. With this diverse and ever-evolving landscape, it's crucial to understand consumer behavior across all channels and ensure a seamless and secure shopping experience.

It can be a difficult maze for online store owners to traverse. Understanding consumer behavior is one of the first steps in understanding how to minimize fraud while growing revenue.

For example, online travel agencies (OTAs) should be on the lookout for these specific fraud types while eCommerce retailers should keep an eye out for these five signs when fighting eCommerce fraud.

The Sneaky Trends in Payment Fraud

Fraudsters are clever and adaptable, and they constantly come up with new ways to exploit their victims. Take social engineering scams, for example. They've become more sophisticated and elusive, making them difficult to detect, resulting in big financial losses for merchants.

On top of that, the rise of omnichannel commerce provides an environment where fraudsters can easily fly under the radar. Picture this: a bad actor starts a transaction on a mobile app during lunchtime, switches to a laptop to add items to a shopping cart, and then selects curbside pickup in another shopping session—all with the same retailer. With so many moving parts, businesses need to be able to track consumer behavior across each platform while keeping the customer journey seamless.

Two troubling trends that online merchants should pay attention to are mobile payments fraud and the use of bots. Experts project that mobile payments fraud will account for a whopping 34% of all eCommerce fraud by 2024. This highlights the urgent need for robust security measures in this high-growth sector.

Meanwhile, fraudsters are getting crafty by using bots to automate attacks on eCommerce payment systems. This means retailers must stay one step ahead of these evolving threats.

And for international eCommerce retailers, cross-border fraud presents its own set of challenges. Fraudsters exploit differences in payment systems, regulations, and cultural norms between countries, making it even harder for merchants to detect and prevent fraud activities.

Fraud Prevention Steps to Take

We get it, running an online business is exciting, but it also comes with these risks we've outlined. That's why it's crucial to prioritize fraud prevention to safeguard your revenue and keep those scammers at bay.

Picture this: your online store is thriving, customers are flocking in, and sales are booming. Life is good, right? But then, out of nowhere, a fraudster sneaks in and wreaks havoc on your payment system or you notice an uptick in chargebacks, leaving you with hefty losses. It's like a never-ending battle with these sneaky saboteurs.

Effective fraud prevention is your weapon to keep your business safe and thriving in the fight against bad actors. By implementing effective fraud prevention measures, you can protect your hard-earned revenue and ensure a seamless shopping experience for your customers. With the right tools and strategies in place, you can stay one step ahead.

1. Start by leveraging advanced fraud detection technology. Look for solutions that use machine learning algorithms and behavioral analytics to swiftly detect and prevent fraudulent transactions in real-time. This way, you can nip those scams in the bud and reduce the risk of chargebacks and revenue loss.
2. Stay informed about the latest trends. As your business grows, fraudsters may try to take advantage of differences in payment systems and regulations. Be sure your fraud solution uses graph networks to uncover fraud rings by connecting known IP addresses, email addresses, physical addresses, phone numbers, and more.
3. Use fraud rules and manual review. Fraud rules and manual review processes aren’t a bad line of defense blog post about false declines for more info!

Did you know that with Vesta Payment Guarantee, you'll never have to pay for a fraudulent chargeback again? It's true. For merchants on the award-winning Vesta platform, we pay for any fraudulent chargeback--period.

Consider that you're in business because you do something well. Whether you're providing a service or a product, you do it because you saw a need in the market and created a business to fulfill that need. The same is true for fraud detection and prevention companies.

On that note, let's talk about finding the right partner in crime... err, fraud prevention. Look for a trusted provider that offers tailored solutions for eCommerce businesses. Seek out a company with a global reach, so you can tap into their expertise and resources to combat fraud across different markets. Why is this important? Because advanced fraud fighters (like Vesta) have vast databases of features that we measure transactions against. Our data science approach to fraud prevention is so accurate, we guarantee your transactions against fraud 100%. If fraud slips through—we pay for it.

Remember, your customers trust you with their hard-earned money. By investing in fraud prevention, you not only protect your revenue but also build a reputation as a trustworthy and secure online merchant. So, don't wait for fraud to strike. Act now!

Should You Build a Fraud Solution or Buy a Fraud Solution?

In most cases, it’s best to leave the fraud fighting to the experts. That's where Vesta comes in. We offer a full suite of fraud prevention solutions tailored for eCommerce retail that empowers businesses to increase their revenue while keeping the customer journey seamless and secure.

We put together a comparison chart for you! Take a look at the infographic to answer the question: Build or buy?

Vesta provides eCommerce retailers with access to a global network of fraud prevention experts and resources. This global reach is valuable for retailers everywhere, as fraud patterns and regulations can vary widely. By tapping into Vesta's resources, online merchants like you can gain a competitive edge in the fight against fraud.