The Challenge
As eGift card usage has surged in recent years, gift card fraud is becoming a serious concern for merchants. When CardNow was preparing to launch their eCommerce business in early-2020, they knew that partnering with a fraud solution provider would be essential to keeping their fraud costs low while maximizing approvals of legitimate transactions.
The goal of the engagement was to integrate the company’s eCommerce store with Vesta’s transaction guarantee platform to eliminate fraud and enable secure customer transactions.